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Ep. 765: David Weinberger Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Power of a-B Testing

The New York Times has experimented with A-B testing headlines to see which ones get more clicks. The Obama campaign in 2008 found that the full-colored picture of their family on the Canada homepage did not draw nearly as many clicks as a black and white version. "We don't bother trying to generalize this is a technique for using the complexity all around us," he says.

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