Before The Bestseller cover image

BTB15: The First 90 Days | Michael D. Watkins

Before The Bestseller

00:00

How to Write a Book That Speaks to So Many Audiences

The book was published in 2003 originally, first edition. I did a big revision, probably 40% of the content, and published it again in 2013 as the second edition. And I'm actually working now with a view to publishing it in probably 2023 as a 20th anniversary third edition of the book. That process of keeping it live is important, right? So on one hand, it's great to have a top date that's evergreen. On the other hand, there are things that change, right? And you need to keep it live.

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