This is a clip from the FULL GIR episode with Tom Orbach:
SPOTIFY: https://open.spotify.com/episode/3LiScMzoSsoyASlymH8vC6
YOUTUBE: https://www.youtube.com/watch?v=vD-xde5kQ4Q
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How do you launch a paid Substack newsletter earning $50,000—without a long pre-launch, teaser campaign, or complicated funnel?
And all this while working a full-time job?
In this Growth In Reverse podcast clip, Tom Orbach breaks down exactly how he launched the paid version of his Substack newsletter after nearly two years of publishing for free—and why simply announcing it to his list worked so well.
You’ll hear how Tom:
→ Designed a paid Substack offer people couldn’t price per email
→ Ran a surprise-style launch without warming up his audience
→ Used multiple emails (not just one) to drive conversions
→ Signed up 500+ paid subscribers before publishing his first paywalled post
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