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Interview With Derek Thompson: Masters in Business (Audio)

Masters in Business

00:00

What Is Fluency and Disfluency?

Derrick thompson is the author of hit makers, a history of megahit culture. He says familiarity and disfluency are two ideas that come from meta cognitive psychology. It's weirda an a bit it hippy, dippy, maybe, to think that our thoughts have feelings - he explains.

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