28 From Third World Country to Million Dollar Business with Leyla Naghizada
The School of Greatness
00:00
You Never Sell, Sell, or Just Give Away Free Content on YouTube
Mimi's hair tutorials have almost 300,000 subscribers on YouTube. She and her team don't use any traditional media or marketing advertising at all. They're just giving away free content to make it a valuable resource for people. "It really is something that changes the whole business model," Mimi says.
Play episode from 13:13
Transcript
