Role Play: A Co-Creative Technique

As a co-creative technique, you used role play basically. So rather than making a customer journey map and then seeing how this touch point is interesting let's design solution there. I actually did it on my own that process and had two extreme users sitting next to me but they were not allowed to talk to each other. That was super important to me. And I told that user what the situation is so that person would now want to do their grocery shop and this is what I provide them. It was more like an experience prototype testing than actually a user testing of the single product.