B2B Instagram Ads to Demo Pages - Is That Really a Good Idea?

When the Instagram stories cost two or $3 CPM, we were running ads of a 15 second video. If they got through 10 seconds of the video, that was worth the two cents I just paid. And so there's that's the type of granularity that we need to get to is like, if somebody clicks and reads my blog and I track it by scroll depth, that’s worth the price. We got an awesome question from Josh. Let me hit you unmute right now. Can you guys hear me?