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Fri. 01/10 - I Flip-Flop on Quibi

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Skepticism and Strategic Critique of Quibi

This chapter critically analyzes Quibi's strategy and its inherent flaws, proposing that a free ad-supported model could have drawn more users. By contrasting Quibi's approach with other platforms, it raises questions about the sustainability of its business model and the alignment with audience preferences.

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