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208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56

GTM Live

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How to Segment a Business

Reid: We're going after b to b enterprise sas with an enterprise sales motion. The road map of what we're working on, what we're building and the messaging and everything are moving directly to that target. And so because we've been very or if we were going after everybody, our pos ning woud be different, right? If we run upter everybody, you might not even call it the mangen, cause a lot of a lot don't know what the mangen means.

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