RV 54 - Winning Strategies for High Growth B2B Companies | Leadership Learns Podcast
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The Limits of Dark Social for B2B Marketing
Dark social simply defined us through the scale and maturity of the internet. There's so many different places that people are recommending products and they're not being tracked at all. So I see this trend continuing to happen for a long time and accelerated dramatically, especially with executive VP, executive level buyers beginning in 2020.
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