The Very First Thing That Happens With Marketing Your Brand

As a marketer, we are trained as market does that the very first thing that happens with marketing your brand is awareness. You have to be able to drive attention and awareness that then leads to interest and engagement - whether you're landing a job or a client again. Kwame Kofi Annan: I've recognized in my negotiations, people do their research and they say, Oh, I know this you have the podcast. And it gives me a kind of a leg up because I don't need to prove myself. It carries a bit of the persuasive burden.