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We sit down with Rob Kenney of Dad, How Do I? to unpack the whirlwind from quiet how‑to videos to global virality, and the choices that protected his time, values, and audience trust. We trace simple beginnings, sponsor boundaries, short‑form strategy, and wisdom born from empathy and forgiveness.
• origins of Dad, How Do I? during lockdown
• two‑minute nuggets vs honest longer tutorials
• viral surge, media attention, anonymity lost
• keeping the day job until income felt stable
• sponsor fit, faith, and recommending only what he’d tell his kids
• family reactions and reconciliation with his father
• the algorithm’s shift from subscribe to engage
• shorts across platforms and long‑form staleness
• hiring help, accountants, and management fit
• Wisdom Wednesday, grace online, and choosing time over noise
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