Is It All About Free Speech?

If it's all about free speech, why wouldn't you just make an alternative? Instead of forcing your alternative on people who are not leaving twitter. And if it was really that awesome, people would leave twitter and go to your awesome replacementthat you could build on a completely open platform and host at a pretty low cost. I mean, for somein specially for sime legy la musk, wouldn't cost much. But wouldn't that be the far more efficient way of doing this, is just make your alternative?"