In this clip, LaRussell and Tietta Mitchell break down a lesson a lot of artists learn too late: before you hire help, you need to understand the work yourself.

They talk about why doing every part of the business early on - content, posting, editing, ticketing, emails, calendars, and operations - makes it easier to train people, delegate clearly, and scale without losing standards. The conversation also traces how Tietta became essential to LaRussell’s growth: first by spotting the TikTok opportunity, then proving her value through consistency, curiosity, and learning the music business from the ground up.

If you’re an independent artist, manager, or creative operator trying to understand artist management, delegation, team building, music business education, and how to scale an independent career the right way, this is a real blueprint.

Simply put, a conversation like this doesn't come cheap.

If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pj

Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4gh5xJy3JaJikr9JEEIZAC?si=tQwOj5sGRFKts7KWvPw3Bw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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