Why Lowering Price Feels Easy

This is an Impact Pricing Blog published on January 19, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/we-lost-on-price-truthful-and-useless/

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Connect with Mark Stiving:

• Email: mark@impactpricing.com
• LinkedIn: https://www.linkedin.com/in/stiving/