138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31
GTM Live
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Marketing and Customer Success Collaborate on Community Building
marketing and customer success will often collaborate on. communities, whether it's a customer advisory group or locust group. Most companies tend to lean to, i'm going to use this to get a meeting, cause they bake it into their cat calculation. If you took that exact same expense and delivered something thoughtful, when personalized to a customer, because you know them well, that i believe would be dramatically higher to the business than giving out a 50 dollar starbucks gift cardor whatever people ared.
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