Bryan Murphy, CEO of Smartling, shares how his company evolved from a software-focused translation provider into an AI-enhanced platform that delivers eight times more content for the same budget. Having joined just before ChatGPT's launch, Bryan led a product overhaul achieving 64% revenue growth whilst quadrupling translator productivity.

The conversation explores Smartling's journey from neural machine translation to multi-layered AI workflows that solve quality, fluency, and cultural adaptation challenges. Bryan explains their multi-model approach, automated quality assurance systems, and how they help companies like IHG Hotels, British Airways, and IBM translate content at scale.

Bryan also reveals why implementing AI across internal operations proved more challenging than the product changes themselves. He shares specific examples from leading company-wide change, the importance of dedicated resources, and why CEOs must be prepared for their initial AI plans to fail and require iteration.