In this episode, Mark Banfield, CEO of 1E, discusses the emerging market of Digital Employee Experience (DEX). He explains how 1E's technology monitors and manages the digital experience of employees on their devices, identifying and remedying issues before they impact productivity. Mark emphasizes the importance of providing a great employee experience, as it directly translates to a great customer experience. He also highlights the role of technical and executive champions in driving the adoption of DEX solutions. The conversation delves into the measurement of DEX, the impact on IT service desks, and the potential for cost savings and productivity gains. Mark shares insights on building trust with customers, the value of authenticity, and the significance of every employee's role in the organization.

Tune in and learn more about this episode of the Revenue Builders Podcast.

HERE ARE SOME KEY SECTIONS TO CHECK OUT

[00:03:03] Introduction to digital employee experience (DEX) and its importance
[00:04:30] How DEX is measured and its impact on employee productivity
[00:07:37] Cost savings and efficiency gains through DEX
[00:11:39] The impact of digital friction on employee morale and retention
[00:12:08] Addressing onboarding challenges with new applications
[00:13:54] The digital adoption platform is a white hot space with great opportunities
[00:16:02] The executive champion is usually a VP of infrastructure, end user computing, or digital workplace
[00:23:45] Building trust and relationships with customers is crucial in sales
[00:34:02] Transitioning from a CRO to a CEO role requires accountability and adapting to new responsibilities
[00:44:57] Importance of projecting a future for individuals to see themselves in

ADDITIONAL RESOURCES

Learn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyP

Connect and learn more about Mark Banfield.
https://www.linkedin.com/in/markbanfield/
https://www.linkedin.com/company/1e/

HIGHLIGHT QUOTES

[00:55:25] "There's no shortcuts. One of the four values in OneE is belief. And I put that value in place when I got here, because I thought, in my view, that whether you think you can or whether you think you can't, you're right."
[00:56:00] "There are no shortcuts to success, it's about putting in the work and pushing yourself."
[00:57:43] "There's no elevator for success. You have to take the stairs."

Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results.

This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale.

Connect with Us:

Best of the Program | Guest: Lara Trump | 3/4/26

The Glenn Beck Program

State of the Union reaction and spectacle

The AI-powered Podcast Player