Olga Osminkina-Jones of Reckitt on intimate wellness, value creation, and connecting with the consumer wellness, value creation, and connecting with the consumer
BRAVE COMMERCE
00:00
I Love That You Rebranded Intimate Wellness, but How Do You Get There?
I love that you rebranded this intimate wellness. Do you think that's too big a left to get people to go from a stigma to saying, wow, this can really get you to a better mental health outcome? You just said, we need to make it more approachable. And truly, it's all started for me with the realization that the first day on the job, I had a hard time to be in some meetings and talk about certain subjects. But very quickly, I realized that the moment you repeat certain words,. the moment you start talking about a certain subject, more than once, the moment you open yourself up in a room full of people to say, you know what
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