Identifying the Problem for Independent Artists

Timestamps:

6:35 - Buying back their startup after an exit

32:42 - Building Octive 

37:10 - Entering the US market

37:31 - Building in Switzerland vs US

Episode Description

Mershad Javan is the Head of Europe for GoDigital, formally known as Octiive, a global music distribution and promotion platform that empowers independent artists to publish and monetize their work worldwide. Originally from California, Mershad started his journey as a touring musician, eventually transitioning into the business side of the music industry before founding MondoTunes - the company he would later sell, buy back, rebuild, and sell again. He holds an Executive MBA in International Business from California State University. 

In this episode, Mershad shares the full story behind growing MondoTunes, navigating industry gatekeepers, exiting to a large media group, and later reclaiming the company when it stagnated under corporate ownership. He reflects on the operational mistakes, investor misalignments, and cap table chaos that eventually led to the company going bust - and how he rebuilt momentum with a second acquisition under Octiive. We also discuss how independent artists are underserved, what it takes to scale in the U.S. vs. Europe, and why Switzerland turned out to be a surprisingly strategic HQ for the next chapter.

On a more personal level, Mershad talks about his move from Los Angeles to Switzerland, adjusting to a new culture, and what he loves (and still struggles with) about life here. He also reflects on the emotional shift from being a songwriter to becoming an entrepreneur - and why, after everything, he believes bootstrapping is often smarter than raising capital.

The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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