Ep. 647: Brennan Dunn Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
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The Importance of Permission in Email Marketing
The idea of email as this great tool, once you get past basic communication as a fantastic sales tool, those people are not utilizing it in a way that they should. The disconnect first is that when you say something like, putting your email address and I'll send you future stuff, there's two issues. People want more right then. One way to solve that is to give them something immediately versus saying, yeah, I'll sending you something at some point in the future.
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