Sell Like Crazy | Sabri Suby | Book Summary
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The Halo Strategy: Know Your Customer
Sales funnel is a way to convert prospects from uninterested, confused wanderers into your best customers. Position your solutions as the obvious choice and make them an irresistible offer using the Godfather strategy which we'll touch on later. The top 20% of your customers or the top 4% overall represent 64% of your sales,. calculated as 80% times 80%. Meaning you can laser in on the 4% ofyour customers who contribute to 64% ofYour business revenues. Your power 4%. I call these customers your power 4%. Why? Because you have the power to make you filthy rich. You must be obsessed with their passions, dreams, fears and desires. Getting to know all these critical
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