Rebranding in Tech: Desperation or Innovation?

This chapter explores the rebranding strategies of major tech companies, including Google's transition to Alphabet and Meta's efforts to regain trust. The discussion highlights the urgency for these companies to adapt to shifting generational expectations and examines the implications for innovation, particularly through the lens of decentralized technology and the ownership economy. Insights into contrasting approaches from key tech figures provide a deeper understanding of the evolving landscape of social media and commerce.