The Target Effect Is Real

Seth Berman went to target for one thing, but like most of us couldn't leave with just one thing. Target also places things in strategic places to boost cross-selling and then they have these things called lifestyle settings that help you visualize the goods in your home. If it has a nine on the end of the price, it appears to be on sale. Therefore, you can't pass it up. The target effect is so real that when this brother got caught leaving the store, with the TV, he didn't think about running away. He thought about running back into the store. That's like an animal that's been locked in the cage and instead of running off into the wild