For investors, developers, and property owners, the future of real estate isn't just about location—it's about building smarter, cheaper, and more sustainably.

In this episode, Brian Hamrick sits down with Josh Dorfman, climate entrepreneur, media personality, and co-founder of Plantd, a carbon-negative building materials company recognized by Fast Company as one of the most innovative in the world.

Josh has spent his career at the intersection of business and sustainability. You may know him as the creator of The Lazy Environmentalist (Sundance Channel, Sirius XM, and two books). Today, he's focused on practical climate solutions that save money, boost NOI, and increase property values—without forcing investors to change how they build.

Topics we cover include:

How carbon-negative panels are replacing OSB and plywood in new construction—and why DR Horton placed a 10 million-panel order.
The role of AI and smart HVAC systems in cutting energy costs up to 25%.
Game-changing retrofits like aerosol sealing technology that stop energy leaks without tearing into walls.
What's next for single-family and multifamily investors, from heat pumps and induction stoves to EV charging as a revenue stream.
Why leading investors like Goldman Sachs are underwriting fossil-fuel-free buildings—and what that means for future returns.

Whether you own one rental or manage a large multifamily portfolio, you'll discover actionable ways to lower expenses, future-proof your properties, and unlock new profit centers while helping the planet.

Find out more:

* Weekly Newsletter | https://supercool.beehiiv.com/subscribe

* YouTube Channel | https://www.youtube.com/playlist?list=PLTcMrkjAmgqzv6Jhg6-V52gShRWKdc3t4

* LinkedIn | https://www.linkedin.com/company/getsupercool

* Instagram | https://www.instagram.com/getsupercool

* https://getsuper.cool/playbook/

Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area.

https://www.livegreenlocal.com

And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and medicare benefits.

https://www.rcbassociatesllc.com

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