Irish jewellery designer Chupi: 'The divorce ring is a whole new category'
Inside Business with Ciaran Hancock
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Chupie: A Global Jewelry Brand
Chupie was founded 10 years ago this year. The brand is now one of Ireland's most successful fashion brands. It has expanded into solid gold and diamonds, taking its average order value 5X over the last few years.
Play episode from 07:49
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