How to Avoid Uncomfortable Conversations

Mike Jarvis: It's something strange in our brains. Even though we know that this uncomfortable thing will lead us to success, right? By default, our brain will find ways to avoid uncomfortable things like those telephone calls or reach out centers of influence. So here we are in July and everybody has their first six month numbers through June 30. And they're going through my financials line by line saying, Hey, last year you spent X on this thing; there's not a chance I spent that much on this thing," he says.