From buying lists to seeing a lead-selling opportunity

Will explains buying realtor lists to hire loan officers and realizing lists could be packaged and sold profitably.

Play episode from 06:21

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I sat down with Will Cannon again and we talked about how he went from scraping and selling lead lists to building multiple million-dollar SaaS businesses. We covered his early background, losing everything in 2008, and how that pushed him into B2B data, cold email, and eventually software.

We broke down how he built a profitable lead-selling agency with almost no upfront costs, why recurring revenue changed everything, and how UpLead got its first customers. Will also shared how he thinks about copying existing businesses, acquiring customers before building, and why you do not need to be technical to make this work.

Will shares his free playbooks and his socials at ⁠IAmWillCannon.com⁠

Get Will’s Free Cold Email Playbook: ⁠https://iamwillcannon.com/free-resources/the-cold-email-playbook⁠

Want to copy Will's system? He gives away his entire strategy (scripts included) in this episode: https://open.spotify.com/episode/1YmJsHESukCo2i9YS9xNMD?si=DDT_jlpeRviFBe7lr4KNKA

Enjoy!

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