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Ep. 781: Mike Jackness Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Build a Relationship With Your Leads

52% of our revenue on Colorette came from email, which is crazy to think about. We don't do any top of funnel ads at all anymore for purchases. It's always for a lead. The first thing we ever sent out to the ecosystem was how can we help you? Here's this free thing that we can give you to make your life better. And that's a really easy way to get an email address.

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