Navigating the World of Personal Branding and Influencing

How hard is it to make money on Instagram? Ed Butler hears from successful influencer Laura Strange, who makes a living from her Gluten-free food themed profile, and the BBC's Edwin Lane tries to become an influencer himself, with advice from Harry Hugo co-founder of the influencer marketing agency Goat, and Marie Mostad, influencer expert at the platform Inzpire.me.

(Photo: Instagram logo displayed on a laptop. Credit: Getty Images)