Social drivers: COVID, wellness backlash, and friendship

Gen Z is making smoking — or at least posing with cigarettes — cool again.

This episode was produced by Miles Bryan, edited by Amina Al-Sadi, fact-checked by Gabriel Dunatov, engineered by David Tatasciore and Bridger Dunnagan, and hosted by Noel King.

Smoking two cigarettes at once in Washington Square Park in New York City. Photo by Stephanie Keith/Getty Images.

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