Ad Effectiveness: Messaging for Broad Audiences

Alex and Ellis recap the AI ads at the Super Bowl and talk about Jony Ive showing Alex the first-ever electric Ferrari Luce he designed. Then, they sit down with Fidji Simo, CEO of Applications at OpenAI, for a wide-ranging conversation about where ChatGPT is headed next. They talk about ads coming to ChatGPT, people having emotional attachment with AI, working with Sam Altman, the state of Sora, and the shift from a reactive chatbot to a proactive personal assistant.

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