Beyond The Interface (BTI) cover image

Laura Baker: Designers don’t need a seat at the table—they need to shape the conversation.

Beyond The Interface (BTI)

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Effective Storytelling for Stakeholder Engagement

This chapter explores how effective storytelling can secure budgets and stakeholder support by addressing the challenges of internal teams and external clients. The discussion emphasizes the importance of connecting narratives to business impact to foster collaboration and drive strategic progress.

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