More than 500 transactions last year - 100% by referral.
Nearly $1B in sales over the past five years - working by referral only.
Carol Foderick has built a 20-agent, 15-staff team that exclusively works by referral. Each agent owns their database and relies on the camaraderie of the team and the leverage of the staff. Go inside the structure of her team and get the numbers behind working by referral.
How many marketing activities does it take to produce a referral? How many referrals does it take to produce a closed transaction? What is each outbound call or text worth? Carol can tell you - and she does in this episode!
Watch or listen to Carol’s insights into:
0:00 Intro and welcome
1:42 The fuel for your real estate team (spoiler: it's lead gen)
3:01 What lead generation looks like on her team
5:02 How she became a team leader before she started her own team
9:24 Who shouldn’t start a real estate team
11:38 The structure and key roles in her company to support high per-agent productivity
16:10 Why her agents’ databases have no value to her
20:14 How to retain top producers on your team
28:15 A systematic and measured process for working by referral (last year 226 actions drove two referrals and one closed transaction)
32:47 A specific example that points to $300 or so as the value of each call
34:15 Three main activities and five love languages for working by referral
40:56 How to find agents who can work by referral
43:06 Where we are in the "teamification" or "teamization" of the real estate industry
49:12 At the end, learn about truth telling by the home team, expensive rocking chairs and cheap airplane seats, and the challenges of being perpetual.
Connect with Carol Foderick:
→ Carol at CarolFoderick dot com
→ https://www.instagram.com/carolfoderick
Connect with Real Estate Team OS
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/
