133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
GTM Live
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Do You Need to Own Your Ads?
Companies need to own their ad accounts and data, says K p. You're eting a sort of wholesale price. If i wre do it myself, internally, may't have a bit more control but'sa not as much invested on maybe the stack itself. As either the company grows or as this model matures, i would expect that companies and will take more in house. I see that trend happenin especially in amea.
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