The Demand General Waterfall From Serious Decisions

Chris: Can you guys see this thing? This wonderful image of the demand general waterfall from Serious Decisions. I mean, so looking at it step by step, you have either inbound or outbound. And then the next term is called tele prospecting, except the lead. So that just goes to tell you what kind of frame of mind these people are. Chris: The problem with all of this stuff is actually, if you're somebody that does a lot of organic marketing, the problem is that let's say they search for a term like Cloud Phone System.