How to Approach the Next Opportunity in E-Commerce

In general, I think you want things that are relatively light and easy to ship. In the instance of ice wraps, you can't target somebody on social media or on Facebook specifically with advertising, someone who's in pain because that's just not a targetable thing. People that are in the coloring as an adult and they're going to want to share their drawings. You get lots of user-generated content out of it. Another thing that's really important is a direct Facebook audience or social media audience.

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