MotoGP has hundreds of millions of die hard fans, has an excellent commercial model, some of the most talented sportspeople in the business, and now Liberty Media, the owners of F1, have arrived to try and bring a true global business to this already powerful sporting property. This is an awesome conversation looking into one of the great sports that you may not know much about.
Carlos Ezpeleta is the man at the helm looking to front this change while ensuring the sport doesn’t lose its identity and the core fans which have driven its growth. In a world of sporting plenty, I think this is one of the most exciting areas in the industry. I’m excited for you to hear it. We’re delighted to welcome Carlos to the Business of Sport.
The Growth of MotoGP
How MotoGP is expanding globally while maintaining its core fanbase
The challenge of competing with F1’s explosion in popularity
Why Liberty Media’s involvement could transform the sport
Media, Content & Audience
The role of Drive to Survive and why MotoGP is approaching content differently
How digital platforms and storytelling can unlock new audiences
Balancing tradition with entertainment in modern sport
The Business of MotoGP
Where the money comes from: broadcasting, sponsorship and race hosting
The importance of manufacturers and why they shape the sport
Cost control, competitiveness and keeping the grid balanced
The Future of Motorsport
Expanding into new markets like the US and Asia
The next generation of fans and how to attract them
Why MotoGP must evolve without losing what makes it unique
A huge thank you to our amazing partners on the show:
Gemini Sports
We empower the most confident sports organisations on Earth
https://geminisports.ai/
Slate
The complete content creation platform for social teams https://slateteams.com/
