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176. Winning Digital Customers with Howard Tiersky | Digital Transformation

The Innovation Engine Podcast

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How to Use Design Thinking to Effectively Execute a Customer Journey

Sally Kohn: I love the siccinctness with which you also outline in your book. And so, yes, as you say, you know whatl we talk about in the book, and happy to delve into anything. The more detail that you want now, or obviously, it's described in great detail in the book,. taking that insight then and using it to figure outwhat would be the future customer journ that will drive my business results? She says real transformation is often time consuming. It takes many months, quarters and often many years. But of course, any one individual in a company can see that but they're not empowered to speed it up.

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