186 - Marketing in the Attribution-Free Zone | Dave Gerhardt
GTM Live
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The Challenge of Building a Great Community of Marketing Professionals
Companies can't track any of those channels, they don't spend any time therecas it doesn't show up in their attribution model. But where people are actually buying stuff, and you mentioned it in your post yesterday, so this is super timely. And i think that the thing that makes it hard is that if you approach it from a selfish nature, from a company, for example, would probably not be as successful or big as a drift community of marketing professionals who want to get better.
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