Challenges of Media Plurality Measurement

Exploring the complexities of measuring media plurality, this chapter dives into the influence of media entities like Rupert Murdoch's News International and the shrinking press circulation of a specific newspaper group. It discusses the Off-Con report on B-Sky B and the metrics used to assess media influence, emphasizing the dominance of the BBC in news provision. The conversation delves into the implications of market share percentages triggering various obligations and unintended consequences in the media landscape.