What is 'Intentionally Addictive Design'?

Back in 1998, tobacco companies were held accountable for the harm caused by the very products they manufactured and sold with the passing of the Tobacco Settlement in the U.S. Fast forward to today - and the question facing Big Tech is strikingly similar: not just what their platforms show… but whether they were designed to keep users hooked. Daniel Martin discusses further with Rajesh Sreenivasan, Head, Technology, Media and Telecommunications, Rajah & Tann Singapore.

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