How to Get New Leads From Cold Paid Social

SEO expert: Social media is 99% of the time an awareness channel. You need to break up your channels based on whether it's intent based or whether it's awareness based. Some content sucks so you have the wrong audience and you're going to see a bunch of bounces with less time on page. Do I have the right campaign manager? It's going to look like the campaign is doing really good, because that's how I measure success.