TF1–Netflix partnership and local ad sales role

Pinterest loses 14% in five days, Roku posts its first profitable year, and Netflix's market cap drops $200 billion. Welcome to The Media Odyssey Live!

In this live earnings coverage episode, Evan Shapiro and Marion Ranchet break down results from Pinterest, Roku, and TF1, while also discussing the ongoing Netflix-Warner Brothers Discover-Paramount saga. 

The conversation reveals how mobile-first platforms like Meta and TikTok are crushing traditional social media, how Roku finally achieved full-year profitability after pivoting from hardware to platform, and how European broadcasters are making deals with streamers to survive. Rather than celebrating growth, the hosts examine what's really driving (or killing) these businesses and how consolidation fears are freezing the entire media industry.

The episode is a reality check on how companies that seemed invincible just a few years ago are now struggling to compete, while the bidding war for Warner Brothers Discovery is creating dangerous industry-wide paralysis.

Key Takeaways:

1. Pinterest Is Losing the Social Media Battle Despite User Growth

Pinterest reported 16% revenue growth for 2025 and monthly average users up 12% year-over-year in Q4. However, their stock dropped 14% in five days following earnings. The company cannot close direct transactions because users shop on Pinterest then complete purchases on Amazon, Meta, or TikTok. 

Pinterest acquired TV Scientific, a CTV advertising company, to try to activate their shoppable e-commerce data on the big screen. The fundamental problem is that Pinterest is losing advertising share to Meta, TikTok, YouTube, and Amazon, particularly on mobile where those platforms dominate.

2. Roku Achieves First Full-Year Profitability After Platform Pivot

Roku posted their first profitable full calendar and fiscal year in 2025 after pivoting from hardware-first to platform-first in 2014. Their market valuation dropped from $50 billion (at $500 per stock) in 2021 to $13 billion today. Platform revenue is now over $4.5 billion compared to hardware revenue of half a billion, making hardware only 12-13% of the overall business. 

The Roku Channel now includes 70,000 AVOD titles, over 400 FAST channels, and 72 premium subscriptions (similar to Amazon Channels). Subscription revenue, not just advertising, drove them to profitability with a dual revenue stream model.

3. TF1 and Netflix Strike Partnership Deal for French Market

TF1, France's largest broadcaster, struck a deal with Netflix to bring their entire programming suite to Netflix users in France. The deal launches in June 2026, with TF1 handling ad sales for Netflix inventory. 

TF1's streaming revenue grew 36% (a combination of subscription and advertising). When combined, TF1 and Netflix become extremely attractive to advertisers by reaching both TF1's older broadcast audience and Netflix's younger streaming demographic. Across Europe, new players like Samsung TV Plus use TF1 as their ad sales house, while HBO Max uses Canal+, because selling advertising at scale requires local expertise.

4. Netflix's Warner Brothers Discovery Bid Creates Industry-Wide Freeze

Netflix's market capitalization has dropped $200 billion (approximately) since they started bidding on Warner Brothers Discovery. The bid would cost $82-84 billion and put Netflix $85 billion in debt. Ted Sarandos called it "an accelerator" and said "we don't need Warner Bros," despite the company previously saying they'd never do ads (now they do), never do sports (now they do), and that YouTube is "just for wasting time" (while signing Jake Paul, Ms. Rachel, and Sidemen). 

The bidding war has frozen Netflix, Paramount, and Warner Brothers Discovery in place—affecting hiring, programming purchases, and business development. Global film and TV purchases were down 15% last year, partly due to this freeze effect.

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Connect with us on Linkedin:

Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/

Marion Ranchet - https://www.linkedin.com/in/marionranchet/

The Media Odyssey Podcast - https://www.linkedin.com/company/the-media-odyssey-podcast

• (00:00) - Welcome & Live Check-In (Oman, Ramadan, construction chaos)
• (01:06) - What’s on Today: Earnings + the Netflix/Paramount/WBD saga teaser
• (01:37) - UK Next Week: Keynote + MIP London live show with guest co-host
• (03:01) - Pinterest Earnings: Growth, guidance, and the ad market squeeze
• (05:50) - Pinterest’s Shopping Problem: Why it can’t close the transaction
• (08:29) - Roku Earnings Setup: Nerdy culture, pivot to platform-first
• (09:56) - Roku’s Pandemic Boom to Profitability: Ads + subscriptions mix
• (12:45) - Inside The Roku Channel: FAST, premium subs, and the marketplace play
• (16:29) - Roku’s Moat & M&A Speculation: Apple/Microsoft buyout talk
• (18:36) - Roku’s Limits Outside the US: Europe timing, Samsung/LG dominance
• (19:46) - Roku’s US-First Strategy vs. Going Global (and the Microsoft Wildcard)
• (20:34) - TF1 Earnings Snapshot: Linear Ads Down, TF1+ Streaming Up—But Not Enough Yet
• (22:20) - The Big Challenge: Moving Advertisers to Digital & Making SMB Buying Easy
• (23:10) - TF1 x Netflix Partnership: New Reach, Younger Audiences, and Ad-Sales Leverage
• (24:06) - Europe’s Local Ad-Sales Reality: Why Streamers Need Traditional Broadcasters
• (25:15) - ITV + Sky Parallels: Consolidation for Inventory, Reach, and Ad Dollars
• (27:43) - Netflix–Paramount–WBD Bidding War: Industry Freeze and Spending Pullback
• (31:21) - Viewer Q&A: Will the TF1 Deal Grow Audience or Dilute the Brand?
• (33:35) - Is Netflix Out of Ideas? Ads, Franchises, and the Cost of a Mega-Merger
• (36:30) - Wrap-Up Game & What’s Next: If Not WBD, Then What Should Netflix Buy?