How to Design for the Smallest Screen Size

From my perspective, the smallest screen will always be on the iPhone. You've already done your research. These people are going to buy iPhones. They will. But if you've done your research and you understand your people, you're going to do it. Then that doesn't matter because you need to use the right device to do that smallest one first. So maybe you'd start with that one first and then move down. It's all down to which ones are making you the money as well. And there's often a battle to get stuff left out of an AD or some kind of sign-up page. Because we know what happens as soon as you start having more real estate.