In this episode of The UX Consultants Lounge, Kyle sits down with Jeff Gothelf, consultant, speaker, and author of Lean UX, Sense & Respond, Lean vs. Agile vs. Design Thinking, Who Does What By How Much?, and Forever Employable.
Jeff shares the story behind his leap into consulting, including launching an agency with Josh Seiden, the acquisition by Neo Innovation and later Pivotal, and the realization that the real asset he built was not the company itself but the reputation and ideas he developed through writing, speaking, and teaching.
Kyle and Jeff discuss:
- What it takes to build a sustainable consulting practice today
- How partnerships can work without sacrificing independence
- Why building a personal brand through content marketing matters
- How generosity and knowledge sharing create long-term consulting opportunities
- Why consultants should specialize and “plant their flag”
- Jeff’s writing discipline
- Why owning your audience through email and newsletters still matters
- Jeff’s philosophy on pricing and why “people value expensive things”
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I can’t wait to have you back in the lounge for our next episode!
