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Episode 8 - Why branding is the leading lever to pull on

Chew on This - Digestable DTC Content

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Trying Everything for Your Brand Identity?

With the rise of certain platforms like TikTok, new features to Instagram, like Reels, content is shifting towards a very video heavy production. Keep it clean, keep it really minimalistic. That's my aesthetic and I think that's where the world is going towards clean, minimalistic, timeless. You've got to try everything. In a world where paid in general is just becoming harder, there's no denying that.

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