Behind the Numbers: an EMARKETER Podcast cover image

Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game

Behind the Numbers: an EMARKETER Podcast

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Clutch time: lifecycle marketing for Super Bowl

Paul advises treating Super Bowl campaigns like pregame, show, and afterparty—building momentum before and after the spot.

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