Adoption vs. spend: buyers invest narrowly

In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.

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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-in-store-unlock-retail-media-s-next-stage-behind-numbers-special-edition

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