RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
00:00
You're a Different Type of Guest for Us, Man.
I love how you're taking a regular revenue organization approach to it rather than departmental working with departmental. A lot of salespeople, most of the marketing stuff for better or for worse is mostly about brand recognition and it's not doing the stuff you're asking for. For people that aren't getting a lot of leads or demands like that, and they have to make their own weather, any advice on what they might approach if they're in that kind of a boat?
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